13. Nov 2025

Quality for business success

World Quality Day 2025: „Quality: think differently”

This year, World Quality Day 2025 will be celebrated under the motto “Quality: Think differently.” The aim is to question traditional approaches to quality management and promote new ways of thinking and methods of quality. Quality Austria is joining in the celebrations and providing new food for thought on the revision of ISO 9001:2026.

As every year, World Quality Day raises our awareness that quality means much more than just compliance with norms and standards: Quality management is an integral part of strategy, corporate culture, and business success, and thus makes a decisive contribution to innovation, efficiency, and customer satisfaction in organizations.

Thomas Waldner, Business Development Integrated Management, Quality Austria Certification, on World Quality Day: "Quality is one of the most important pillars of corporate success and will remain so in the future, despite or precisely because of the current dynamics in our economy. In line with this year's World Quality Day motto, the focus now is on adapting processes to ISO 9001:2026 and rethinking them, because every company has its own individual challenges to overcome."

ISO 9001:2026 brings new aspects and changes for quality managers: The mandatory consideration of sustainability and a separate assessment of opportunities and risks will become an integral part of the revised standard in the new year. Quality culture, ethical behavior, and the role of leadership will also take on a new, relevant significance. With the Quality Austria Academy seminar ISO 9001:2026 in Practice – Fit for Revision, companies will be well prepared for this.

ISO 9001: The basis for business success

ISO 9001 is the world's most important standard for quality management systems and forms the basis for all other standards and norms. ISO 9001 is particularly important for companies because it contributes significantly to...

  • Ensuring and increasing customer satisfaction by systematically recording and fulfilling requirements.
  • Designing processes to be transparent and efficient in order to avoid errors and make improvements measurable.
  • Managing risks and opportunities in a structured manner, which promotes stability and sustainability within the company.
  • Building trust among customers, partners, and authorities because ISO 9001 certification is internationally recognized.
  • Last but not least: making quality the strategic basis for your success.

The latest ISO Survey 2024 was also recently published, once again underlining the relevance and importance of management systems.

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