Cookie Policy

Status: 01.10.2024

This website www.qualityaustria.com is operated by Quality Austria Holding GmbH (in short “Quality Austria”, “we”, “us”), Zelinkagasse 10/3, 1010 Vienna. You can reach us by phone at +43 1 274 87 47 and by e-mail at datenschutz@qualityaustria.com

This cookie policy informs you about the use of cookies on the website.

1. What are cookies?

1.1 Cookies are small text files that are generated by a web server and stored on your end device with the help of your browser programme. The website essentially uses "cookies" to recognise you or your end devices, to store your preferences and information for the duration of your visit to the website or when you return to our website. Cookies are also used to display behaviour-based advertising and to control advertising content.
1.2 The website essentially uses “cookies” to recognise users or their end devices, to store the user's preferences (e.g. language settings) or information for the duration of surfing or in the event of a return. Furthermore, if you have given your consent, cookies are also used to analyse your surfing behaviour on the website and to display behaviour-based advertising.

2. What types of cookies are there?

2.1 Differentiation according to the purpose of cookies
- 2.1.1 Essential cookies: These cookies are technically necessary to provide the functionality of the website.
- 2.1.2 Functional cookies: These cookies enable us to analyse the use of the website in order to measure and improve performance.
- 2.1.3 Marketing cookies: These cookies are used to display personalised advertisements.
2.2 Differentiation according to domain
- 2.2.1 First-party cookies: Are set and read exclusively by the domain of the service provider.
- 2.2.2 Third-party cookies: Are set and read by domains of other service providers.
2.3 Differentiation according to storage duration
- 2.3.1 Session cookies: Temporary cookies that are automatically deleted when the browser is closed. Session cookies enable the user's movements on the website to be recognised so that information is retained. Without cookies, websites have no "memory".
- 2.3.2 Persistent cookies: Permanent cookies that must be deleted manually or delete themselves after a certain period of time. These cookies help the website to remember certain users and settings, e.g. language selection, menu preferences, internal bookmarks or favourites.

3. How can I reject, delete and manage cookies?

3.1 The website uses a consent manager to obtain and manage your consent for cookies. When you first visit the website, the Consent Manager is displayed to obtain your consent for marketing and/or functional cookies. You can revoke your consent to the use of cookies at any time by accessing the Consent Manager via the “Privacy Policy” tab at the bottom of the website, clicking on the “Cookie settings” link and making the desired setting.
3.2 The most common browsers also allow you to control the storage of cookies and to delete cookies that have already been stored:
- 3.2.1 Firefox: http://support.mozilla.com/de/kb/Cookies
- 3.2.2 Chrome: https://support.google.com/chrome/answer/95647?hl=de
- 3.2.3 Safari: http://support.apple.com/kb/PH5042
- 3.2.4 Edge: https://support.microsoft.com/de-at/help/4027947/windows-delete-cookies?tid=221101038
- 3.2.5 Opera: http://www.opera.com/browser/tutorials/security/privacy/

4. Which cookies and similar technologies are used on the website?

4.1 This section contains a description of the cookies and similar technologies used on the website and information on the purpose, lifespan and type of cookies.
4.2 Essential cookies. These cookies are technically necessary for the operation of the website or the provision of the respective function and are set without your consent on the basis of our legitimate interest in providing you with the desired website with the corresponding basic functions.

4.2.1 Borlabs Cookie

Name	Storage Period	Purpose	Data Categories
borlabs-cookie	60 days	This cookie stores consent information for service groups and individual services (stores the preferences of visitors selected in the Borlabs Cookie Box)	Consent status Timestamp Browser information IP address Device information Screen resolution Language preferences User ID

4.2.2 Google Consent Mode 2 (implemented via the Borlabs cookie)

Name	Storage Period	Purpose	Data Categories
borlabs-cookie	60 days	This cookie stores consent information for service groups and individual services (stores the preferences of visitors selected in the Borlabs Cookie Box)	Consent status Timestamp Browser information IP address Device information Screen resolution Language preferences User ID

4.2.3 Language setting (Polylang is a WordPress plugin that allows us to create a multilingual website)

Name	Storage Period	Purpose	Data Categories
pll_language _icl_current_language	6 months	Cookie that stores the visitor's selected language.	Language preference (language preference can result from: 1) Browser settings: The browser's default language settings can be queried to determine the initial language preference. 2)User interaction: If the user manually selects a language on the website, this selection is saved). Session data (information about which language the user has selected during the current or previous session)

4.3 Functional cookies. These cookies enable us to analyse the use of the website in order to measure and improve performance. They are only set with your prior consent.

4.3.1 Google Tag Manager

Name	Storage Period	Purpose	Data Categories
_ga,_gat,_gid	2 years	Google Tag Manager allows you to configure and deploy tags from Google products and third-party providers.	User data (unique user ID to differentiate users) Session data (number of sessions per user) Behavioural data (period of interactions, page views) Request data (regulation of the request rate to limit the load on the servers) User data (unique user ID to differentiate users within a day) Session data (session duration and frequency)

4.3.2 YouTube video (integration or link to the qualityaustria channel on YouTube)

Name	Storage Period	Purpose	Data Categories
ENID	13 months	ENID is used to store your preferences and other information	Unique identifiers (session IDs) User settings and preferences (your preferred language, how many results you want to see on a search results page (e.g. 10 or 20), whether you want Google's SafeSearch filter enabled Approval status Security and authentication information Demographic data User behaviour (especially in the personalisation of advertising)
YSC	Browsing session	The YSC cookie ensures that requests within a browser session are made by the user and not by other websites. This cookie prevents malicious websites from acting on behalf of the user without the user's knowledge.
AEC	6 months	AEC cookie ensures that the requests within a browser session are made by the user and not by other websites. This cookie prevents malicious websites from acting on behalf of the user without the user's knowledge.
NID	6 months	Used to store your preferences and other information

4.3.3 WooCommerce - shop system (WooCommerce is a WordPress plugin that enables us to operate our online shop. The selected items in the shopping basket are saved in a cookie)

Name	Storage Period	Purpose	Data categories
woocommerce_cart_hash	Session	Helps WooCommerce recognise when the content/data of the shopping cart changes.	Unique session ID that can be linked to user accounts and transactions. Display preference (linked product views that can indirectly allow conclusions to be drawn about the user's usage behaviour)
woocommerce_items_in_cart	Session	Contains the number of items in the shopping basket.
wp_woocommerce_session_	2 days	Contains a unique code for each customer so that he knows where to find the shopping basket data in the database for each customer.
woocommerce_recently_viewed	Session	Activates the "Recently viewed products" widget.
store_notice[notice id]	Session	Allows customers to discard the store notice.

4.3.4 Wordpress

Name	Storage Period	Purpose	Data Categories
wordpress [*]	30 days	Login cookie - Remembers a customer/user login.	Authentication data (user name, session data, authentication token) User settings (language settings, display preferences)

4.4 Marketing cookies. These cookies are used to display personalised advertisements. They are only set with your prior consent.

4.4.1 Google Analytics to generate website analyses (incl. statistical data on visits to the website)

Name	Storage Period	Purpose	Data Categories
_ga	2 years	Processes the Google Analytics user session. Contains a randomly generated user ID. Google Analytics can use this ID to recognise returning users on this website and merge the data from previous visits.	Behavioural data (page views, session duration, bounce rates, click paths, interactions with website elements) Usage data (number of visits and recurring visits, pages visited and length of stay, access sources) Technical data (device type, operating system, browser type and version, screen resolution, network provider, anonymised IP address) Demographic data (age, gender) Geographical data (location, browser language settings) Acquisition data (access sources, campaign information) E-commerce data (transactions and turnover, product details, average order value, conversion rates) Customised dimensions and metrics (specific data points that go beyond the standard measurements) Event data (user interactions such as clicks on buttons, downloads, video views, form submissions) Behavioural flow (path tracking of users through various pages and events)
_gid	1 day	Processes the Google Click ID of the user. Contains a randomly generated user ID. Google Analytics can use this ID to recognise returning users on this website and merge the data from previous visits.
_gcl_au	3 months	Processes the Google advertising session ID. Contains a randomly generated user ID.
_uetvid	1 year	Processes the Google Unique ID. Contains a randomly generated user ID. Microsoft can use this ID to recognise returning users on this website and merge the data from previous visits.
_uetsid	1 day	Processes the Google Unique ID. Contains a randomly generated session ID. Microsoft can use this ID to record several individual actions (page views, clicks, orders, etc.) as a coherent session (a single website visit).
_ga_*	1 year	Processes the Google Analytics Unique ID
CONSENT	1 year	Processes the Google cookie consent
Other cookies from the domain google.com: AIPSID HSID OGP, OGPC SAPISID SID, SIDCC SOCS SSID __Secure	From 2 weeks to 1 year and 2 weeks	AIPSID, SAPISID, SID, SIDCC, SSID: These cookies are used to protect a Google account and the authentication of a user. They store user information to ensure that only the rightful owner of the account has access to it. Cookies with this prefix (__Secure-3PAPISID, __Secure-3PSID) are security-related cookies. They are used to analyse the user's browsing behaviour and display targeted advertising. HSID: This cookie contains digitally signed and encrypted records of a user's Google Account ID and last login time. It is used to authenticate users, prevent identity theft and ensure that user data remains secure. OGP, OGPC: These cookies are used to manage and customise Google Maps content and services. They store preferences and information that help to provide a personalised user experience. SOCS: This cookie is part of the cookie consent management and helps Google to store and manage the consents to various cookie categories.	See the purpose description of the individual cookies and: Behavioural data (page views, session duration, bounce rates, click paths, interactions with website elements) Usage data (number of visits and recurring visits, pages visited and length of stay, access sources) Technical data (device type, operating system, browser type and version, screen resolution, network provider, anonymised IP address) Demographic data (age, gender) Geographical data (location, browser language settings) Acquisition data (access sources, campaign information) E-commerce data (transactions and turnover, product details, average order value, conversion rates) Customised dimensions and metrics (specific data points that go beyond the standard measurements) Event data (user interactions such as clicks on buttons, downloads, video views, form submissions)

5. Google Fonts

5.1 Our website uses special Google Fonts to improve the visual presentation and ensure a uniform appearance. These fonts are hosted locally on our server. This means that no connection to external servers is established and no personal data is transferred to third parties.

6. Social Media Links / Plug-Ins

6.1 On our website you will find links to the social media services of Facebook, YouTube, Instagram, LinkedIn, Xing and Twitter. You can recognise links to the websites of the social media services by the respective company logo. If you follow these links, you will reach Quality Austria's corporate presence on the respective social media service. When you click on a link to a social media service, a connection to the servers of the social media service is established. As a result, the information that you have visited our website will be transmitted to the servers of the social media service. In addition, further data is transmitted to the provider of the social media service by your browser when you access the social media service's website. These are
- 6.1.1 Address of the website on which the activated link is located (“referrer”);
- 6.1.2 Date and time the website was accessed;
- 6.1.3 Information about the browser or operating system used;
- 6.1.4 IP address
6.2 If you are already logged in to the respective social media service at the time you click on the link, the provider of the social media service can further determine your user name and possibly even your real name from the transmitted data and assign this information to your personal user account with the social media service. You can exclude this possibility of assignment to your personal user account by logging out of your user account beforehand. The data protection information of the respective provider and the legal basis on which it is based (such as obtaining consent) apply to data processing activity by the respective provider.
6.3 The servers of the social media services may be located in the USA or other countries outside the European Union. The data may therefore also be processed by the provider of the social media service in countries outside the European Union. Please note that companies in these countries may be subject to data protection laws that do not generally protect personal data to the same extent as is the case in the member states of the European Union.