04. May 2021

Contradictory developments and a shift in values

3 central contradictions in the concept of quality

The context in which we operate has changed in a way and speed that was unimaginable until recently.

Our economic and value system is undergoing rapid change. Managers, researchers and experts agree on this. The "Quality 2030" study on which our reflections are based was already completed in December 2019. But it has lost none of its topicality - quite the opposite: The global Corona pandemic is in the process of fundamentally changing the value system of our societies, and at an unprecedented tempo.

For example, 32% of Austrians bought much more online than before due to the COVID 19 crisis. And a surprising 10% have even ventured into the digital marketplace for the first time in their lives during these months. In online business, "simplicity" and "convenience" count more than ever - two values that are discussed in all their facets in this white paper. Furthermore, one does not want to forego individual service and customized solutions as a quality standard: Individualization is the order of the day, and all this as quickly and innovatively as possible. Instead, other values, such as product or service quality, seem to take a back seat... sounds contradictory? It is.

This whitepaper shows how broadly terms such as "quality" and "understanding of quality" have become in the meantime, and how obvious contradictions are associated with them. However, the whitepaper should also serve as an impulse to critically question values that are considered to be set and to continuously draw the right conclusions from them. Because the context will continue to change.

Download whitepaper

News & Events

The basis for long-term success!

15. Jun 2021

The shifting role of certifications

Confirmation by third parties

Learn more
14. Jun 2021

Quality 2030 – Where is the journey heading?

Whitepaper series

Learn more
08. Jun 2021

ÖNORM D 4900 series supersedes ONR 49000 series

Innovations and interesting facts

Learn more
27. May 2021

New auditing – a continual improvement process

27. Apr 2021

5 tips for modern leadership during and after the crisis

It’s all about leadership

Learn more
13. Apr 2021

Stand out with quality

Differentiate yourself from competitors

Learn more
30. Mar 2021

Avoidance of hazards arising from combinations of Personal Protective Equipment

Occupational Health & Safety

Learn more
25. Mar 2021

3 years of ISO 45001:2018

A success story

Learn more
24. Mar 2021

New regulation: IFS Split Assessments

Food Safety update

Learn more
19. Feb 2021

Emergency – Emergency preparedness and response – Emergency response capability → protects human lives!

Preparation in theory and practice is essential!

Learn more
09. Feb 2021

New EU database for pollutants: Experts expect positive effects on the Circular Economy

Tips on Circular Economy

Learn more
29. Jan 2021

Health Expert Dr. Günther Schreiber suggests: Eight steps to manage mental stress in the Workplace

Business continuity

Learn more
+43 732 34 23 22